CRISIS MEDIA training.
The saying “bad news travels fast” has never been more accurate in today’s media environment. Social media plays a key role in breaking news stories and highlights the necessity to respond efficiently and effectively to a looming crisis.
All our professional journalist trainers are current or former specialists in the media, with a wealth of experience in print and broadcast, including:
- BBC TV at regional and national level
- producers for Panorama and Newsnight
- editors compiling bulletins across BBC Radio 5 Live
- Sky News broadcasters
- ITN news producers
- BBC and independent local radio
- local, regional and national newspapers
BMS covers every possible aspect of journalistic interest in your crisis and has come across it all: explosions, train crashes, medical negligence, corporate manslaughter, serious case reviews, accidents, fires, wide scale hacking of corporate data, technical breakdowns, price rises, customer revolt, mass redundancies, fraud and corporate failure.
Find out more about what to expect from our crisis media training days here.
Our Crisis Media Training Clients
BMS has worked with many FTSE 250 companies and their corporate communications teams to put their Gold Command team under the most realistic extreme pressure.
Find out more about our clients here.
What Makes BMS Crisis Management Training Unique?
- Realistic scenario development. Some crises are a big bang and the aftermath, other crises grow and grow as momentum takes hold. Whether a train crash or a protest group campaign, BMS develops a scenario which, in your worst dreams, could actually happen.
- Scenario context. From local newspaper, BBC local radio reports and regional satellite trucks parked at the gates to Sky News and BBC TV beaming you live around the world, BMS create real-time feeds of news reports across the day. Who do you respond to? How do you respond? Who do you put up for interview? You can’t service them all so who gets priority and why?
- Interviews. BMS will put news crews outside your Gold Command headquarters, run real-time phone-ins, conduct telephone interviews, and put your spokespeople live on air. How do they cope? How do they respond to everyone else who is part of the story – victims, families, emergency services, BBC commentators, politicians?
- Social media. BMS has its own unique Twitter emulation software which we’ve called Mockingbird. This is where the public noise is coming from. In the communications age in which we live, how much time and resource do you allocate to quelling the tide of comment, anger and concern you are getting on Mockingbird and via your website?
- Analysis. As well putting you through your extreme paces, BMS will have implanted within your Gold Command team one of our experienced crisis media trainers who is there to watch and observe your decision-making processes. Then BMS will take all your external facing interviews and analyse and evaluate the corporate performance. We will then produce a detailed report on your crisis media plan and make suggestions on how performance can be improved.
Crisis media training is a cornerstone of corporate communications planning. When the worst happens you need to know you can protect your brand and safeguard your corporate reputation.
Call us now on 0115 955 3989 to get a quote, or fill out our contact form.